Brand Marketing Executive

MAJOR TASK

• Develop, implement, and oversee brand strategies, ensuring consistency in image and messaging across all communication platforms.
• Coordinate with relevant departments to execute integrated marketing campaigns, including digital marketing, PR, events, and strategic partnerships.
• Manage brand content on websites, social media, email marketing, and other communication channels.
• Plan and execute promotional activities and marketing campaigns to enhance brand awareness.
• Monitor and analyze the effectiveness of marketing campaigns, providing data-driven recommendations for improvement.
• Collaborate with design, content, and digital teams to ensure all materials, images, and videos align with brand guidelines.
• Manage marketing budgets for campaigns, optimizing costs for maximum efficiency.
• Build and maintain relationships with media, KOLs, and influencers to expand brand reach.
• Stay updated on market trends, customer behaviors, and competitor activities to propose relevant marketing strategies.

JOB REQUIREMENT

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 1-2 years of experience in Brand Marketing, preferably in the hospitality, cruise, or travel industry.
• Strong skills in content creation, storytelling, and brand strategy development.
• Excellent project management skills, capable of working independently and in teams.
• Proficiency in English communication (IELTS 7.0 or higher) is required.

BENEFIT

• Competitive salary based on experience and qualifications.
• Dynamic and professional working environment with great career development opportunities.
• Full social insurance, health insurance, and other benefits as per government regulations.
• Annual health check-up participation.
• Provided with necessary equipment for work.
• Participation in team-building activities and annual company trips.